Senior Automation Manager - Colombia

At Indigo Slate, we focus on telling a story where marketing, technology, business, and creativity intersect to solve our clients’ biggest challenges. It’s no longer enough to simply show up—brands must craft experiences that engage, delight, and deliver.
You know great marketing is all about storytelling and behind that great storytelling is metrics to gauge the impact and results of that storytelling. Audience attention is earned, not freely given – and to measure the success of audience attention; companies need an expert to set the pace for a vision, drive it forward, and provide evidence that that attention can be converted into business.
As part of this fast-paced, fun group, you will get the chance to work with a team of experts to market to our target clients the value, importance, and impact of working with Indigo Slate.
The Marketo / Hubspot Specialist is a crucial member of our organization and will be responsible for

• Marketo / Hubspot Implementation: Lead the end-to-end setup and implementation of Marketo / Hubspot, including system setup, configuration, and integration with required Martech ecosystem (Analytics-CMS-CRM-Visualization-Demandgen channels etc).
• Campaign Orchestration and Execution: Collaborate with marketing managers to build and execute targeted campaigns leveraging Marketo / Hubspot capabilities
• Data Management: Ensure data integrity and cleanliness within Marketo / HubSpot by implementing best practices for data governance, segmentation, and list management. Ensure compliance with privacy regulations
• Automation Workflows: Design and build automated workflows and lead nurture programs to engage prospects throughout the campaign journey.
• Lead Scoring and Routing: Design and build lead scoring models and lead routing rules to prioritize and route leads to the appropriate sales teams for follow-up.
• Analytics and Reporting: Create custom reports and dashboards in Marketo / Hubspot to track campaign performance, measure KPIs, and provide actionable insights for optimization.
• Training and Documentation: Conduct training sessions for marketing and sales teams on Marketo best practices, processes, and workflows. Develop documentation and resources to support ongoing usage and adoption.
• Continuous Optimization: Monitor and analyze campaign performance metrics and conduct A/B testing to optimize email content, subject lines, and landing pages for maximum engagement and conversion.
• Integration Management: Collaborate with IT and other departments to manage integrations between Marketo / Hubspot and other systems such as CRM platforms (e.g., Salesforce), event platforms, and analytics tools.
• User Management: Ensure permission and accessibility to Marketo / Hubspot is governed as per client compliance & regulations
• Stay Updated: Stay informed and understand the latest trends, features, and best practices in marketing automation and recommend innovative strategies to improve campaign effectiveness and efficiency.

• Inspire and support delivery team leaders to translate statements of work into cohesive project plans, assign resources, and define responsibilities.
• Align account team with a carefully planned and measured approach. Provide positive motivation, guidance, and governance throughout all projects.

• Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
• Proven experience (5-8 years) implementing and managing Marketo / Hubspot or similar marketing automation platforms in a B2B environment.
• In-depth understanding of marketing automation concepts, including lead management, segmentation, personalization, and analytics.
• Strong technical skills with the ability to troubleshoot issues, create custom workflows, and implement integrations.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations for optimization.
• Exceptional project management skills with the ability to prioritize tasks, manage timelines, and deliver projects on schedule.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Marketo / Hubspot certification(s) preferred.
• Experience in other automation tools like Pardot, etc is preferred.

• Strong data and creative storytelling. Ability to align key messages to audiences, develop campaign voice, tone, and theme, and define strong engagement strategies that resonate with clients as it relates to performance marketing.
• Certifications in related marketing automation platforms, and other tools/resources.
• Proven track record of success in performance marketing supported by awards, campaign honors, etc.

• You'll make a difference for an impressive list of clients. Indigo Slate serves many of the Fortune Global 100 on high-profile projects.
• You’ll have daily opportunities to learn through training, assignments, and collaboration with experts across the company.

Indigo Slate is a full-service human experience company. We are a digital organization backed by a global engineering leader, and we’re dedicated to helping clients build transformative experiences from start to finish. We create smart experiences that deliver powerful results through a profound intersection of marketing, technology, business, and creative. We understand that brands are no longer judged through their advertising, but through each touchpoint, both internal and external, building strength with every experience.

At Indigo Slate, we harness a mix of skills unique in our industry—equal parts strategic consultancy, creative agency, and technology thought leadership—to build and run some of the best experiences on the planet.